Guide · November 1, 2026

AI visibility tools: compare five options for your business

Compare Frontmost AI, Peec AI, Profound, OtterlyAI, and Ahrefs Brand Radar by coverage, reporting needs, and fit.

AI visibility tools help you check whether AI answers mention your business, which competitors appear, and which websites those answers cite. The useful choice depends on the questions, AI apps, and markets you need to track. A large database and a small set of tracked buyer questions answer different questions about your business.

This guide compares Frontmost AI, Peec AI, Profound, OtterlyAI, and Ahrefs Brand Radar. Frontmost AI publishes this guide and sells one of the products below. The comparison uses published product information checked on November 1, 2026. It does not rank tools by untested accuracy or promised sales.

Comparison

Published coverage and fit.
Tool	Published coverage	A reason to consider it	Check before choosing
Frontmost AI	Starter tracks 25 questions in ChatGPT every Monday. Essentials tracks 50 questions daily across three AI apps.	You want to review answers, competitors, cited pages, and recommended next actions for your business.	Starter covers one app and one project. Check the plan for your required apps and number of brands.
Peec AI	Starter includes 50 prompts, three selected models, daily tracking, one project, and unlimited users.	You need daily tracking with a choice of models and shared team access.	Confirm the selected models, project limits, and current total price.
Profound	Its published trial tracks 50 prompts daily for seven days across ChatGPT, Gemini, and Google AI Overviews. Enterprise coverage is custom.	Your team needs a tailored package with enterprise access controls and support.	Ask for the exact ongoing tracking, reporting, and support package. Trial coverage does not define a paid package.
OtterlyAI	Lite includes 15 prompts tracked daily across ChatGPT, Google AI Overviews, Perplexity, and Microsoft Copilot.	You need daily checks across several AI apps for a small question set.	Claude, Google AI Mode, and Gemini are extra add-ons. Check export and workspace needs against the selected plan.
Ahrefs Brand Radar	Custom Prompts tracks your chosen questions. AI Visibility Index searches a wider set of collected answers.	You need both tracking for specific questions and broader topic research.	Check which product, platforms, and monthly checks your purchase includes. Index coverage can be limited for brands with little or no search demand.

Sources: Frontmost AI, Peec AI, Profound, OtterlyAI, and Ahrefs Brand Radar.

Start with the question you need to answer

A useful first question is whether AI names your business when someone asks about a product or service like yours. Choose your questions, country, and AI apps before comparing plan sizes. A weekly ChatGPT report and daily coverage across several apps provide different information.

For an agency, repeat that decision for each client. Check whether the plan supports the required projects, client access, exports, and reporting format. Unlimited team members do not establish that clients can have separate permissions or private reports.

For broader research, an existing answer index can reveal topics that you have not started tracking.

Ahrefs distinguishes this index from its Custom Prompts product.

Its index uses questions derived from its keyword database. Its documentation notes limited coverage for some brands with little search demand.

Custom questions provide a way to monitor a specific buying situation outside that index. Source.

Frontmost AI

Frontmost AI combines answer tracking with the businesses named, cited pages, and recommendations for what to do next. Starter checks ChatGPT weekly. Essentials adds daily coverage of ChatGPT, Gemini, and Google AI Overviews. Growth and Scale add more AI apps and projects. The pricing page lists the exact allowances.

The Queries guide shows how recorded ChatGPT searches connect to answers about Plane. That example helps explain which searches to inspect before deciding what content to change. It does not establish that copying a term into a page will improve AI visibility.

Choose the plan around your reporting needs.

Starter does not provide daily tracking or coverage beyond ChatGPT. The published trial requires a card. Plans and coverage.

Peec AI

Peec AI offers daily tracking with a choice of models, unlimited users, and project limits that vary by plan. Its Starter offer includes one project. Pro lists two projects, and Advanced lists five. The pricing page also describes competitor comparisons, source analysis, and separate agency pricing.

Peec is worth assessing when your team needs shared daily monitoring and model selection.

Confirm the exact model selection and client setup before comparing it with another vendor's allowance. Plan details.

For a direct comparison, read Frontmost AI vs Peec AI.

Profound

Profound lists a seven-day trial and a custom Enterprise package. The Enterprise offer includes tailored prompt tracking, support, and SSO/SAML. Its listed coverage reaches up to nine answer engines. The company also offers tools for marketing work beyond answer tracking.

Include Profound when your buying process needs a tailored package and enterprise requirements.

Request the specific engines, regions, reporting access, and support terms in the proposal. Published offer.

Read the Frontmost AI vs Profound comparison for the separate product comparison.

OtterlyAI

OtterlyAI Lite combines daily tracking across four AI search engines with a smaller set of 15 prompts. Its pricing page lists brand mentions, sentiment, and citation tracking. Standard raises the prompt allowance and adds API access. Some additional AI engines require add-ons.

Include OtterlyAI when daily coverage across several engines matters more than a larger starting question allowance.

Check the current plan for your required engines, number of workspaces, and reporting access. Plan details.

Read Frontmost AI vs OtterlyAI for the direct comparison.

Ahrefs Brand Radar

Ahrefs Brand Radar offers two different starting points: your own tracked prompts and its existing AI Visibility Index. Custom Prompts supports scheduled checks of the questions you choose. The index supports broader research across brands and topics without first setting up each question.

Check how the allowance counts platforms, locations, and repeated checks.

Those choices affect how many questions a monthly allowance can cover. Product and allowance details.

Compare the same coverage

A prompt allowance alone does not tell you how much a tool checks. Ask each supplier for a quote using the same questions, AI apps, country, schedule, projects, and reporting needs. Keep optional add-ons separate until you know that you need them.

For example, 20 questions across three apps every day produces 1,800 scheduled checks over 30 days. The same 20 questions in one app across four weekly runs produces 80 checks. This is coverage arithmetic, not a comparison of accuracy or sales value. Vendors can count usage differently.

Ask to see the actual answer and cited URL behind a result. If the report groups a business name incorrectly, inspect the original answer before using that result in a client report. Keep answers to general buying questions separate from answers to questions that already name your business.

Test whether the report helps you make a decision

Use one business and a fixed set of questions for an initial comparison. Keep the country, AI apps, wording, and observation period the same where the products allow it. Record unavailable answers separately. An unavailable answer does not establish that a brand was absent.

Here is a fictional example of a useful report review. An answer names a competitor and cites a comparison article. Open that article and check its current contents. If your business already appears, inspect its description before proposing a new page or another inclusion request. If your business is absent, assess whether it belongs in that comparison before contacting its publisher. The answer supports an investigation. It does not prove why AI omitted your business or guarantee that an edit will change the next answer.

Then review practical actions for AI visibility.

Keep visibility reports separate from customer results. A mention is not a website visit, account, or payment.

The customer attribution guide explains how to keep survey answers and observed referrals separate.

Compare Frontmost AI plans

Choose weekly ChatGPT checks or daily coverage across more AI apps. Review the included questions and projects before starting the seven-day card trial.

Compare Frontmost AI plans